Associate Strategy Director (Digital, Brand Marketing)

Job description

Instrument is a digital product and brand experience agency of more than 400 talented people on a dozen different teams, each focused on particular clients and dedicated to producing best-in-class work. Our shift to a remote-first model has only strengthened and diversified our company culture, and we’re committed to career advancement, personal support, and a healthy work/life balance for everyone we hire.

You’re perpetually curious. You know that the best creative is well-informed. The systems on which businesses are built are your passion, and your purpose is connecting those systems with people in ways that help both the business and the consumer achieve their goals. You can quickly grasp the situation and know what’s needed to move things forward.

What You'll Do

  • Help to shape the vision and craft of the strategy discipline on an integrated, multidisciplinary agency team
  • Build and maintain trusted relationships with our clients; nurture these relationships and start to understand how this process can assist with the development of additional business in the future
  • Provide oversight to multiple projects on your team at a time, understanding when you need to lean in or empower others. Remain aware of key moments in a project life cycle to monitor the project team’s needs
  • Autonomously run strategy on projects as needed on your team, leading by example to your other strategists and instilling core Instrument strategy knowledge as you go
  • Operate with high emotional intelligence, leading and guiding the team through all moments of a project with optimism and solutions
  • Understand the strengths of the strategy team and work with team leadership on casting to ensure project success
  • Provide mentorship to strategy team members by providing methodologies as applicable to the project, and course correct projects as needed to ensure project success
  • Design and facilitate workshops that inspire both internal and external teams
  • Play a key role in the concepting phase of creative development, facilitating team brainstorms and bringing ideas to life with fresh thinking
  • Glean smart insights or truths upon which creative concepts can be built. Use these insights to support your team throughout the project lifecycle
  • Ability to quickly understand a variety of clients’ business and translate the intricate nature of the work we are doing for them. Encompassing and highlighting details that might have otherwise been missed
  • Advocate for the voice of the user: balancing user needs, client objectives and the needs of your team
  • Conduct quantitative and qualitative research into the brand, audience and competition. Present concepts and recommendations in a compelling and impactful way to clients and internal teams
  • Craft a vision for clients and present concepts and recommendations in a compelling and impactful way
  • Lead the definition of consumer mindsets, experience principles and opportunity spaces to inform creative
  • Craft brand and campaign narratives and define messaging frameworks that guide asset creation and execution
  • Develop strategies and implementation plans for marketing executions
  • Create and sustain positive relationships and collaborations across client and project teams
  • Keep momentum and rhythm in your daily work in order to deliver consistently and efficiently
  • Approach your work with an open, flexible outlook and a focus on effective influence
  • Engage with a positive attitude and impactful presence within the larger team and clients to produce the best possible product and results
  • Work to be seen as an influential trusted advisor to the team and clients
  • Maximize your time and output by thinking creatively: working smarter, not harder.
  • Display a high level of emotional maturity and awareness, utilizing multiple styles of communication and influence to come to the best result for our clients and team
  • Show growth and consistency in your craft, maintaining a high level of knowledge and presence through each project lifecycle
  • Participate in and contribute to each performance review cycle thoughtfully and engaged

What You'll Bring

  • 7+ years experience
  • 3+ years of experience supervising junior strategy team members
  • Broad set of strategic skills and experiences across digital product, digital content, information architecture, user experience and interaction design, mobile applications, and product innovation
  • Experience leveraging qualitative and quantitative research frameworks and techniques to gain informed insights to drive creative vision and concepts
  • Experience designing, leading, and synthesizing remote and in-person workshops with senior to C-suite level clients leveraging strategic design-thinking frameworks
  • Experience in successfully collaborating within large multidisciplinary teams

Pay Range

  • The expected pay range for this position is $135,000-$160,000 for our base US Region 3*. We have three regional pay ranges that are adjusted for cost of living (US1 +15%, US2 +7.5%, US3 Base), learn more about our pay philosophy and cost of living adjustments *here.

What We Offer

Remote Work Environment

Great Compensation with Annual Reviews (Learn more about our Pay Philosophy)

Annual Profit Sharing

401(k) Matching with Immediate Vesting

Robust Medical, Vision, and Accident Insurance

Generous Paid Holidays and unlimited PTO


Monthly Wellbeing & WFH Stipend

Annual Professional Development Budget

Career Management and Leadership Training


A values-driven, integrated digital agency.