Jama

Senior Marketing Campaign Manager

Job description

**Note that you don't need to possess 100% of the qualities to be considered**

**Women, BIPOC, LGBTQ, and other under-represented groups are highly encouraged to apply**

About Jama Software:

Jama Software is focused on enhancing innovation success. Numerous firsts for humanity in fields such as fuel cells, electrification, space, autonomous vehicles, surgical robotics, and more all rely on Jama Connect® to minimize the risk of product failure, delays, cost overruns, compliance gaps, defects, and rework. Jama Connect uniquely creates Live Traceability™ through siloed development, test, and risk activities to provide end-to-end compliance, risk mitigation, and process improvement. Our rapidly growing customer base of more than 12.5 million users across 30 countries spans the automotive, medical device, life sciences, semiconductor, aerospace & defense, industrial manufacturing, financial services, and insurance industries.

Overview:

The Sr. Marketing Campaign Manager will be responsible for the strategy, orchestration and oversight of all integrated marketing campaigns, required to drive brand awareness and demand across key industries and target audiences. This person will be part of the Demand Gen team, working closely with the wider Marketing team as well as key partners across Product Marketing, Solutions and Sales, reporting directly into the Senior Director of Demand Generation.

Primary Responsibilities

In this role, you will:

  • Design and lead all aspects of execution of integrated marketing campaigns for key market segments to drive new pipeline and growth
  • Work with the wider marketing team and subject-matter experts internally to generate all the required deliverables to run a successful campaign, including campaign requirements, target audience, creative, messaging, digital assets, campaign documentation
  • Work in tandem with the Marketing & Campaign Ops team to ensure that campaign activation is accurately operationalized, detailed, tracked into our systems, and in compliance with existing processes
  • Support Digital Marketing team in coordinating campaign asset creation to launch paid media ads
  • Collaborate with Campaigns Ops, Content, Creative marketing teams to build and ensure continuous optimization of nurture streams, including developing audience segments and paths, content mapping to buyers journey, creative, operational documentation
  • Develop competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans
  • Leads video production and activation across our online channels
  • Analyze campaign results and provide ongoing recommendations how to optimize
  • Guide efforts and partner with BI and Marketing & Campaign Ops team to build standardized campaign dashboards, critical metrics and campaign attribution rules
  • Manage campaign calendar and internal communication across the organization
  • Follow the latest industry standard processes for campaign management, activation and performance tracking
  • This position reports into the Senior Director of Demand Generation

Qualifications

  • 4+ years of Marketing experience in a similar role
  • Previous Experience working in a SaaS organization
  • Strong understanding of integrated campaign management
  • Outstanding project management, communication and interpersonal skills
  • Excellent partner management and interpersonal skills
  • Strong attention to detail and ability to manage multiple projects within set deadlines, budget and important metrics
  • Experience working with marketing project management tool (e.g. Wrike, Asana)
  • Knowledge of CRM software (ideally SalesForce) and marketing automation platform (ideally Marketo)
  • Experience with video editing tools
  • Experience working with a target audience across different industries and geos
  • Strong understanding of campaign reporting, critical metric setting and analysis
  • US-based, ideally on the East Coast

Benefits and Other:

If we’ve intrigued you and you are the right candidate for the role, we will offer:

  • High-reaching and fun work with a chance to define distinct, company-shaping tangible contributions
  • An energized and results-oriented leadership team
  • Competitive cash and equity compensation
  • Comprehensive and affordable medical, dental and vision plans as well as pre-tax savings accounts as well as a generous 401(k) employer match
  • Time-off and leave programs crafted to meet critical needs for rejuvenation and, when needed, extra support to cope with life events

Jama Software is an Equal Opportunity Employer. Qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, veteran status, sexual orientation, gender identity, disability, genetic information or that of their relatives, friends or associates or any other characteristic protected under federal, state, or applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Jama

The leading platform for requirements, risk, and test management.