Marketing automation software
101 - 500 Employees
101 - 500 Employees

Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. We build software that helps marketers create great brand experiences, engage their customers with products and services, and grow their business.

We’re here to empower every marketer to be a growth marketer, using a technology platform that is built to automate great customer experiences. From targeting and acquisition through relationship management and loyalty cultivation, we enable marketers to help customers discover the products and services that make their lives a little (or a lot) better. We truly believe that to make marketing better, it has to be more human—because every marketer is a human being with goals, ambitions, and a drive to succeed.

Our talented team of professionals support our platform and make our technology shine. It may sound funny for a software company to focus on people, but that’s the driving force behind our support services. Our customers know that when they have a question or a problem, they can call us, around the clock, anywhere in the world, and they’ll reach us. Not our outsourced call center, but a member of the Act-On team who is ready to respond.

As we look to the future, we continue to build a platform that is strong enough to withstand inevitable change in the marketing industry, but flexible enough to grow with the marketers we empower. We know that marketers are trying to engage through more channels than ever before, and we’re keeping tabs on the new channels that haven’t even emerged yet. Because we know that growth marketers want smart strategies now for brand experiences in the future.Growing a business requires building a brand that people care about. Act-On’s marketing automation platform delivers brand experiences that light up the customers you need to capture.

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Benefits and Perks
Health and Wellness:
  • Medical, Dental, Vision
  • Life Insurance,
  • Disability Insurance
  • Life Insurance
  • FSA
  • Supplemental Life Insurance
  • Accidental Death & Dismemberment Insurance
  • 401K Plan
  • Stock Options
Vacation and Time Off:
  • Maternity and Paternity Leave
  • Family Medical Leave
  • Vacation and Paid Time Off
  • Paid Holidays
  • Sick Days
  • Bereavement Leave
  • Free Lunch or Snacks
  • Employee Assistance Program
  • Gym Membership
  • Pet Friendly Workplace

Kate Johnson


Roger Rowe


Bill Pierznik



Total Raised
Total Rounds
Last Round
Values and Diversity
We Have Serious Fun:
  • We are motivated. We are unapologetic gong-ringers. We are not to be challenged at cornhole. Teams that have fun together work best together, which is why we make time to enjoy each other’s company through activities that help us grow (and let loose) together.
Empowering Each Other:
  • It takes more than a good idea to build a successful company; it takes great people. We’re dedicated to our employees’ growth and support them through goal-planning, training, and mentoring initiatives that foster advancement across our company. Every one of us has goals, and our teams are here to help us achieve them.
Guided By the Greater Good:
  • We owe our success to our people, our customers, and our communities. And we aim to pay it forward. Through our Act for Good program, we partner with local non-profits volunteering our time to aid in their causes.
Encouraging Diversity:
  • Our diversity of backgrounds, of experiences, and of thought help us innovate every day. By fostering inclusivity in our teams, we help Act-On be a more engaging, welcoming, and fun place to work — a place where unique ideas are fostered and friendships are formed.
August 2020