Color invests in early stage companies—typically Seed to Series A—and specializes in the consumer product industry, retail and ecommerce, brand positioning, and M&A.

We invest in things people buy, and the places people buy them. Our portfolio includes personal care, food & bev, retail, publishers, tech-enabled marketplaces, and ecommerce platforms.

Color has direct experience brokering acquisition, and offers strong insight into what goes on “behind closed doors” in the M&A rooms of some of the world’s biggest CPG companies.

Color prioritizes investments in companies founded by women & people of color.