Marketing Data Analyst

Job description

Responsive, formerly RFPIO, is the market leader in an emerging new category of SaaS solutions called Strategic Response Management. Responsive customers including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom are using Responsive to manage business critical responses to RFPs, RFIs, RFQs, security questionnaires, due diligence questionnaires and other requests for information. Responsive has nearly 2,000 customers of all sizes and has been voted “best in class” by G2 for 13 quarters straight. It also has more than 35% of the cloud SaaS leaders as customers, as well as more than 15 of the Fortune 100. Customers have used Responsive to close more than $300B in transactions to-date.

About the Role:

The growth marketing team is seeking someone who will work across Marketing, Product, Engineering, and Sales to enable data-driven decision making.  The Marketing Data Analyst will use data from our Amazon RDS data warehouse, our customer relationship management (CRM) software and other business intelligence tools to get insights on customer and monetization trends, marketing campaign performance, and drivers of improvement. Our ideal candidate for this role is an analytical and self-driven individual with a background in working with remote teams.

Key Responsibilities

  • Act as a data-driven thought partner for marketing to drive performance and growth.
  • Support marketing team by developing insightful dashboards and reliable reporting tools, defining KPIs and OKRs, and integrating technologies and automations into marketing processes.
  • Provide relevant recommendations based on in-depth analysis of customer usage and monetization data to guide marketing leadership’s decision making
  • Contributor to strategic decisions in marketing, customer expansion, retention, and sales.
  • Work closely with cross-functional business partners in marketing, sales, business development, account management and partner teams to develop ad-hoc analysis and provide data-driven recommendations.
  • Assess current marketing technologies and analyze data on whether they improve marketing workflows and processes.
  • Work closely with the lifecycle marketing team and cross-functionally within the organization on planning and executing multi-channel campaigns and monitoring their performance.
  • Stay current with industry trends, technologies, and best practices in growth marketing and business expansion.


  • Deep hands-on knowledge of Hubspot and Salesforce.
  • Fluency in SQL and Python.
  • Knowledge of Gainsight is a plus.
  • 3-5 years of relevant marketing or growth analytics experience, B2B strongly preferred
  • Bachelor's degree in Business, Marketing, or a related field
  • Self starter with excellent analytical skills and proficiency in data-driven decision-making.
  • Exceptional communication and interpersonal skill
  • Experience with lead generation, nurture streams, and customer lifecycle marketing.
  • Deep hands-on knowledge of Hubspot and Salesforce.
  • Exceptional communication and interpersonal skills.
  • Practitioner-level knowledge of emerging technologies, trends, and best practices in growth marketing.
  • Previous experience in a role within a fast-paced, technology-driven company.

Total compensation for this role (base plus bonus): $110,000-$,150,000 depending on location and experience

At Responsive, our mission is to establish ourselves as one of the best places to work by building trust, respecting personal boundaries, valuing work-life balance, promoting diversity, and inclusiveness, and instilling a true sense of ownership and belonging among every employee that will transcend to delighting customers and creating true market value.

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured

US-Based Employees can look forward to the following benefits:

💰  Competitive Compensation, Company Bonus

📈  401k with company matching

📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

🏝 3 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement

✈  4 week sabbatical after 5 years of service

🧘‍♀️  Weekly virtual yoga sessions

🍀 Mental Wellness Program (EAP) to support your well-being and self-care

🍹 Team events, such as happy hours, off-sites, and team building events

❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

🌍Associates based outside of the US will enjoy similar benefits, comparable and specific to their national standards

Responsive is committed to building and fostering a diverse and inclusive culture that we can all be proud of. We encourage people of all cultures, ethnicities, ages, backgrounds, races, national origins, genders, sexual orientations, religions, and abilities to apply for our open positions. If you are also committed to this kind of culture and see yourself joining our team, please apply - we look forward to learning more about you!


Response management software.