Sales Development Representative

Job description

Position Summary: The key function of the Sales Development Representative (SDR) is to drive lead generation through cold-calling, emailing, developing client relations, networking, and event attendance. This role is critical to lead generation for Account Executive sales and account execution.

Essential Duties and Responsibilities: To perform this role an individual must be able to excel in the following:

  • Identify potential customers and generate new business opportunities for the company
  • Set up appointments with potential customers and follow up on leads
  • Strategize with sales team to meet goals
  • Stay up-to-date and accountable for managing Salesforce - manage leads and sales activities
  • Keep up with market trends, competition, and industry developments
  • Attend trade show to generate leads and build relationships
  • Report sales activities and results to management on a regular basis

* Reasonable accommodation may enable individuals with disabilities to perform the essential duties and responsibilities listed above.

Competencies: To perform the job successfully, an individual should demonstrate the following:

  • Accountable: Holds themselves highly accountable and maintains a strong work ethic.
  • Goal-oriented: Demonstrates persistence and overcomes obstacles. Recognizes and acts on opportunities.
  • Adaptable: Accepts constructive feedback. Adapts to changes in the work environment. Changes the approach or method to best fit the situation. Manages competing demands.
  • Communication and Teamwork: Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses views and opinions verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.
  • Customer Service: Displays courtesy and sensitivity. Meets commitments. Responds promptly to customer needs. Solicits customer feedback to improve service.
  • Problem Solving: Develops alternative solutions. Gathers and analyzes information skillfully.  
  • Sales Skills: Achieves sales goals, initiates new contacts, and maintains customer satisfaction. Keeps records and promptly submits information. Is persuasive and persistent.
  • Positive Attitude: Is friendly, empathetic, and shows up both physically and mentally for work. Maintains a growth mindset. Charismatic and approachable.


  • Cold calling and prospecting experience
  • Event attendance, and in-person and social networking
  • Ability to communicate effectively and professionally

Job Requirements:

  • Must be able to travel up to 25% of the time
  • Sit or stand for long periods
  • Proficiency in Salesforce, outreach sequencing, and the Microsoft Suite (Excel, Word, PowerPoint)

This job has no supervisory responsibilities.

While performing the duties of this job, team members must frequently touch, handle, talk, and hear. The team member is occasionally required to lift and move up to 40 pounds. Specific vision abilities required by this job include close vision. Reasonable accommodation may be provided if an employee would otherwise be able to perform essential functions.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any related duties, as assigned by their supervisor.


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