CrowdCompass (Cvent)

Senior Associate, Demand Generation

Job description

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

Cvent has an exciting opening for a Demand Generation Associate that will focus on our Partner and Third-Party marketing channels. This position will be key in building brand awareness, facilitating engagement, and driving pipeline and revenue through third party placements and partner relationships.

In This Role, You Will:

  • You’ll oversee the overall partner and third-party marketing execution for Cvent in North America
  • You’ll work to integrate global and North American campaigns into our partner and third-party marketing channels
  • You’ll collaborate with other members of the Demand Gen Team, as well as cross-functionally with Product Marketing and Sales to deliver measurable results
  • You’ll execute on a variety of different marketing tactics including (but not limited to): webinars, emails, digital ads, and content syndication
  • You’ll improve and iterate on the performance of varying messages, tactics, and partners to grow Cvent’s business efficiently and effectively by reviewing performance metrics
  • You’ll help identify new partners that can help grow Cvent’s brand presence

Here's What You Need:

  • Self-starter. Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously.
  • Versatile Do-er. Forward-thinking leader with the ability to create strategy, drive decisions and take action, and to roll up their sleeves and execute.
  • Strategic & Analytical. Never makes a decision without considering the overall impact. Obsessively seeks new insights that can help meet and exceed business goals.
  • Collaborative. Able to build successful cross-functional relationships across a wide range of stakeholders.
  • Intellectually Curious Risk-taker. Understands the importance of trying and failing and encourages hypothesis driven experimentation.
  • Passionate About Results. Sets and consistently hits goals with a passion, and measures success through data.
  • Agile, Growth Oriented Mindset. Able to pivot quickly with changing business demands.
  • Project Manager. Manages multiple, complex timetables successfully in a fast-paced environment. Able to implement and streamline processes. Efficiently communicates with internal and external stakeholders
  • 2+ years of experience in marketing, experience in a B2B software environment is a plus

CrowdCompass (Cvent)

CrowdCompass develops mobile apps for conferences and business events.